MISSION –The mission of Arlington Small Business Day is to promote and encourage the public to shop at Arlington small businesses the Saturday between black Friday and cyber Monday. 


PAST Arlington small business Day (ASBD) Champions (Volunteers)

Neighborhood ambassadors:

- Ballston/Rosslyn: Shana Lawlor |  Founder, YOPP  

- Cherrydale/Lee Heights: Lisa McLaughlin |  Owner, District Line Co.; Lyndsey |  Founder, House of Steep

​- Clarendon: Clarendon Alliance

- Crystal City: Looking for ambassador

- Columbia Pike: Erin Lawlor |  Co-Founder, Arlington Small Business DayNalani Cates |  Owner, JumpBunch

- Lee Harrison: Rosie Gordon | Owner, Sushi-Zen and Marshall Maley, |  Owner, Maley's Music

- Lee Hwy/Falls Church: Looking for ambassador

​- Pentagon City: Looking for ambassador

- Shirlington: Sheila  |  Owner, Dogma Dog Bakery & Boutique 

- Westover: Michele Ledgerwood |  Independent Stylist, Stella & Dot

Marketing Designer: Carrie Carroll |  C.Carroll Design and Erin Lawlor | Co-Founder, Arlington Small Business Day

Media and Press: Pam Donahoe |  Chick-Fil-A Ballston Common Mall

Pop-up site Coordinator (Shop Local with Hot Cocoa): Heidi Drake |  Owner Happy Doh Lucky & Michele Ledgerwood |  Independent Stylist, Stella & Dot

Social Media: Michele Ledgerwood |  Independent Stylist, Stella & Dot and Lisa McLaughlin |  Owner, District Line Co

Website: Lyndsey DePalma |  Founder, House of Steep

Distribution Volunteer: Jason Keiffer | ASBD Champion

Distribution Volunteer: Jason Caron | ASBD Champion

THE arlington small business Alliance

VISION – The vision of Arlington Small Business Day is to include all of the small businesses in Arlington, VA as well as the surrounding communities and to make ASBD a community event that we all can enjoy for years to come!

Arlington Small Business Day (ASBD) was the precursor to establishment of the Arlington Small Business Alliance. ASBD began with a group of local volunteer residents whom sought to increase the level of awareness, and to promote the diverse offering of locally owned small businesses and service providers in Arlington, VA.  After three successful years, ASBD members voted to establish the Arlington Small Business Alliance (ASBA).   

Arlington small business Alliance executive team

Michele Ledgerwood

Sheila Raebel

​Erin Lawlor​

Lyndsey DePalma